This project was an opportunity to rebrand and create a branding guideline for a non-profit organization. The brand identity was designed specifically to reflect the different mental health issues.
Justajoo is a non-profit organization based in Pakistan that works towards helping those in need by providing food, gifts and help for orphans, installing water coolers in public spaces and many more helpful services to the less fortunate. The brand identity supports the marketing initiatives, encourages donations and spread awareness of the not for profit organization.
The goal of this project was to create a new packaging design for the launch of a new coffee blend for the loyal customers of Starbucks while portraying what the coffee blend would taste like from its packaging.
The letter is an artist book designed solely from an original poem in old English. All illustrations in the book have mimicked the person that phrase of the poem was discussing. The back of each spread has pocket inserts with information about the significance of person in the illustration.
“The Adventures of Sherlock Holmes” book cover and the interior layout for the book was designed to reflect the nature of the book. The icon of Sherlock Holmes was the highlight of the book, designed in a way that reflected the content of the book along with the personality of Sherlock Holmes.
“Alice’s Adventures in Wonderland” was a group production, the layout of the spread was designed using “logic” as the callout. The use of type as image is what brought the chapter to life. The cover was designed to capture the feeling of the wonderland magic.
The Motivational poster series of five posters was an installation project designed to motivate students during stressful times. The illustrations were digitally painted on a traditional canvas. The poster series was displayed at MacEwan University Centre for Arts and Communication in large scale in 2017.
Save the Children was a public service announcement. The project was produced in 2017 as part of a social media campaign. March 11, 2017 marked 6 years of ongoing Syrian war, this announcement targets a larger audience and encourages the viewers to make donations and help in any way they can.